Trades & Services
Electricians, plumbers, builders — new businesses need your services from day one. Reach them before they’ve found anyone else.
First-mover advantage
New Zealand · Direct mail
Fresh leads.
Real conversations.
We send considered letters to the right businesses — so you can open more doors, start more conversations, and grow without the noise of digital outreach.
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The case for physical mail
Digital gets ignored.
Physical mail gets remembered.
Every email your prospect receives is competing with 200 others. Your letter isn’t. It lands on a physical desk, gets picked up, and gets read — without a filter, a block, or an unsubscribe button in sight. That’s why NZ businesses using direct mail are getting responses that digital outreach stopped delivering years ago.
4×
Higher response rate
than cold email alone.
90%+
Letters are opened
vs. 25% for cold email.
0%
Spam risk
Letters don’t have spam filters.
Why physical mail
Your competitors are in their spam folder.
You’re on their desk.
Direct mail marketing for NZ businesses who want real conversations — not another ignored cold email in a crowded inbox.
90%
of letters are opened
Cold email averages 25%
0%
spam risk, ever
No filters. No unsubscribes. No blocks.
4×
higher response rate
vs. cold email alone.
We got more replies from one FreshLeads campaign than months of cold emails.
Three steps. One real conversation.
01
Tell us who you want to reach
Fresh NZ business registrations updated daily from the NZBN register. You choose the industry, region and business type.
02
We write the letter they’ll actually read
Not another template blast. A considered letter — named, specific and written to land.
03
We print it. Stamp it. Post it.
Printed on quality stock, posted with a real NZ stamp, and delivered to their registered address.
You get replies. Real conversations start.
The case for physical mail
Inboxes became noise.
Letters became signals.
People ignore automation.
They remember intention.
Your letter lands on their desk. Not filtered. Not auto-deleted. Not competing with 200 unread emails. Physical mail outreach in New Zealand stands out because it feels local, personal and deliberate.
Email became noise.
A letter became a signal.
Your personalised business letter arrives on a physical desk — not buried beneath AI-generated outreach and cold email sequences.
AI flooded inboxes.
Physical mail stands out again.
90% of letters are opened. No filters. No blocks. No unsubscribes. Anti-spam outreach that reaches real decision-makers.
Not another LinkedIn message.
A real letter.
First impressions matter. B2B lead generation in NZ deserves more than cold sequences. Direct mail says: we took the time.
Your letter lands on a desk.
Not in spam.
90%+
of letters are opened and read
4–7×
higher response vs. cold email
0%
spam risk. Zero. Every time.
100%
human. No bots. No automation.
Based on DMA direct mail benchmarks & NZ postal data.
998
New businesses this week
NZ$59
Monthly platform fee
$4
Per letter sent
100%
NZ registered businesses
Who it's for
If your customers are
new NZ businesses,
this was built for you.
Every week, hundreds of new businesses register in New Zealand. FreshLeads tells you who they are — and sends them a letter before your competitors even know they exist.
Financial & Insurance
Every new company needs a bank account, an insurance policy, and an accountant. Be the first call they ever get.
First-mover advantage
Suppliers & Wholesalers
New retailers and hospitality operators are setting up shop right now. Introduce your products before they place their first order elsewhere.
First-mover advantage
SaaS & Software
New businesses need a website, a POS system, and software to run on. You have a timing window that closes fast — use it.
First-mover advantage
Print & Marketing
Business cards, signage, branded materials — new registrations are your warmest leads. They need everything, and they need it now.
First-mover advantage
Banks & Lenders
A new sole trader or company needs a business account within their first week. Get your offer in front of them before any other institution does.
First-mover advantage
Results
What happens after
the first campaign.
“We claimed 18 new businesses in our first week. Three converted to clients within a month. The ROI is unreal for an accounting firm.”
“The exclusivity is what makes this work. I know when I claim a lead, no other insurance broker in my area can reach them the same way.”
“The letter service is genius. We send branded mail every week without lifting a finger. New clients actually comment on it.”
Trusted by accountants, brokers, tradespeople and suppliers across New Zealand —
Auckland, Wellington, Christchurch and beyond.
Direct mail open rates in New Zealand exceed 90%, compared to 25% for cold email outreach. FreshLeads sends personalised business letters from NZ$4 per letter — printed, stamped and posted. For most NZ B2B businesses with clients worth over NZ$500, a single campaign more than pays for itself. This calculator compares direct mail ROI against cold email for Auckland, Wellington and Christchurch businesses targeting new NZ company registrations.
ROI Calculator
Is direct mail worth it? Run the numbers.
Physical mail has a 90%+ open rate — the highest of any outreach channel. At NZ$4 per personalised letter, FreshLeads delivers your message directly to the decision-maker’s desk, not their spam folder. Compare what it costs to reach the same number of real readers via cold email.
Your industry
Average client value
NZ$1,000NZ$300NZ$20,000
Letters to send per month
25 × NZ$4 = NZ$10010 letters100 letters (NZ$400)
Estimates use NZ B2B direct mail response rates of 7.2% for trades & services based on industry benchmarks for new business registrations. Cold email equivalent assumes 25% open rate and 35% lower conversion intent. Results vary by offer, timing and targeting.
Direct Mail
23
of 25 letters opened
90%+ open rate
Cold Email
92
emails needed to reach
the same 23 readers
Your monthly investment
FreshLeads subscriptionNZ$59
25 letters × NZ$4NZ$100
TotalNZ$159
Estimated return
296%
~0.6 new clients × NZ$1,000 = NZ$630 estimated revenue
vs. Cold Email
To get 23 decision-makers to read your message via cold email, you’d need to send 92 emails — and still face spam filters, unsubscribes, and lower purchase intent. Your letter arrives on their physical desk. No filter. No delete key. No competition.
Pricing
Simple, transparent pricing
One plan. No tiers, no upsells, no lock-in. Just the freshest leads in New Zealand.
NZ$59/month
Access the full NZ lead feed. Send letters at NZ$4 each — printed, personalised & posted.
- ✓Unlimited lead browsingClaim and lock out competitors on any lead
- ✓Daily new business feedFiltered by region, industry & entity type
- ✓Director name + full mailing addressUnlocked on each claimed lead
- ✓Data sourced directly from NZBN registerOfficial, verified, updated daily
- ✓Letter service — NZ$4 per letterPrinted, personalised and posted — we handle everything
- ✓Letter + Smart Mailer — NZ$6.50 per letterOptional QR video assistant on each letter
- ✓Cancel anytimeNo lock-in contracts
No credit card required to browse. Cancel anytime.
FAQ
Common questions
- Where does the data come from?
- All data is sourced directly from the New Zealand Business Number (NZBN) register — the official government database of NZ business registrations. It is updated daily.
- What does "exclusive" actually mean?
- Once you claim a lead, no other NZLeads subscriber can unlock contact details for that business. You get sole access to their mailing information through our platform.
- What contact information do I get?
- Claimed leads unlock the director's name and the full registered mailing address for that business. This is the legally registered address on file with NZBN.
- How does the letter service work?
- As an optional add-on, we print and post a personalised letter to every lead you claim — automatically, each week. Each letter costs NZ$4, which covers printing on quality stock, personalisation, postage and delivery to their registered NZ address. You provide the brief, we handle everything else.
- Can I cancel at any time?
- Yes. There are no lock-in contracts or cancellation fees. You can cancel your subscription at any time from your account settings.
- What’s included in the NZ$59/mo subscription?
- Your NZ$59/mo subscription gives you full access to the FreshLeads dashboard and the daily NZBN lead feed — browse, filter and claim new business registrations across New Zealand. Sending a letter is a separate, optional cost of NZ$4 per letter — printed, personalised and posted. You only pay for letters you choose to send.
- How do I contact support?
- Email us at hello@freshleads.co.nz — we typically respond within 24 hours.
Ready to start?
Your competitors are already looking. Be first.
Over 900 new NZ businesses register every week. How many are you missing?